Search News Buzz Video Recap: Google December 2022 Link Spam Update, E-E-A-T Guidelines Updated, Visual Elements, Status Dashboard, Content Ideas & More

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. One […]

Google Discover generally should not show content or images that Google’s SafeSearch filter would block. Danny Sullivan, Google’s Search Liaison, said this on Twitter a few weeks ago but this was implied by previous statements from other Googlers over the years.

Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it. The post Yandex Data Leak: The Ranking Factors & The Myths We Found appeared first on Search Engine Journal.