SEO During A Recession (Does It Still Work?) via @sejournal, @tonynwright

There is a fun Twitter thread where Google’s John Mueller and SEO Elmer Boutin talk about expensive pages for Google to crawl. John starts off by explaining that Google doesn’t think about it from an expense or not, it is more about if the page is something that is relevant and useful – that is what Google cares about.

Google’s John Mueller, Gary Illyes and Martin Splitt published another Search Off The Record podcast and this one talks about how Google (or any search engine) serves results, Gary spent a lot of time on this topic. Martin Splitt spoke about the process he used to demo debugging SEO issues. John Mueller spoke about the complexities of using hreflang and so much more.

We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema deployment and maintenance process. The next step is to track the performance of your schema.  This article will discuss the KPIs for measuring the impact of schema deployment, ways to monitor schema errors, and how to analyze your content’s SERPs performance.  Setting up the right measurement steps and metrics These two steps are critical […]