Google Helpful Content Update & Link Spam Update Still Making SERP Turbulence

As you know, the December 2022 helpful content update and the link spam update are rolling out now. In fact, it seems like the helpful content update needs more time to do its thing. Taking a look at the past few weeks, the Google Search results, it has been pretty volatile.

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Microsoft Tests Bing Interesting Reads

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Microsoft seems to be testing a search carousel titles “interesting reads.” This can show up for a super competitive keyword phrase, like [coffee], [beer], [wine] and so forth. I personally cannot replicate it but the box seems to show content from news sites or blogs.