You’ve set up your Google Ads Performance Max campaigns for success. Now you need insights into performance, keyword themes, where your dollars are being spent and more. The problem? Getting data and insights from Performance Max can be frustrating. Here are some tips and tricks we’ve uncovered so far. Insights: Performance trends While more granular data is limited, take advantage of the Insights tab. There is some useful info on overall trends. You can view week-over-week or month-over-month data. Insights: Keyword themes Additionally, while you cannot […]
