Daily Search Forum Recap: December 28, 2022

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously increasing advertising revenue for retailers. The limitations of traditional keyword targeting. Keyword targeting has long been the go-to approach for search advertising in retail media. However, exclusively focusing on keywords can limit a campaign’s performance and spend-through, thereby constraining the revenue potential for retailers. This is because shoppers on retail websites often browse through […]

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…

Google’s John Mueller said on Twitter when it comes to really long HTML file sizes, Google can handle it – and you should not worry about it. The question came up when someone shared a screenshot of Bing Webmaster Tools giving a notice that the “HTML size is too long.”