Let’s Talk About Old Content And Redirect Chains via @sejournal, @RyanJones

Google this morning launched a new API for Search Console – the URL Inspection API. This API lets you programmatically interact with the URL Inspection Tool that you would manually interact with within Google Search Console, but with code. SEOs and developers are super excited about this new API – as you’d imagine.

Google’s John Mueller was asked about his feelings on the Google March 2023 broad core update and if he can honestly not say that the “update messed the SERP a bit up.” John responded saying, “I’ve seen a ranking update landing as “oops, everything is wrong.” There’s always room for improvement, I don’t think the team sees it as having “messed up the search results.”

Google AI can now pull automatically created assets (ACA) based on the context of a search query itself. Google announced this new ACA program feature at Google Marketing Live today. Until now, Google Ads could skim landing pages using AI and machine learning to automatically create assets from various eligible sources, based on predictive performance and relevance. But this addition of generative AI offers a new twist for advertisers. Why we care. The addition of generative AI addition to ACAs should be a boon to relevancy […]