Is This Google’s Helpful Content Algorithm? via @sejournal, @martinibuster

Microsoft is looking to double its ad business from $10 billion a year to $20 billion in revenue. Leadership didn’t specify a timeframe, but if their goal is reached, it will become the sixth-largest digital ad seller worldwide. Microsoft’s multiple ad properties. Microsoft’s ad properties include Bing search, Xbox, MSN and many other websites that use Xandr to sell digital ads. Microsoft also introduced vertical ad formats, credit card ads, and expanded its audience network into 66 new markets. Search and news revenue up 16%. Microsoft […]

Frederick Vallaeys spent 10 years working at Google and was instrumental in helping build features like conversion tracking and analytics. For the last 10 years, he’s been running his current company Optmyzr, which is a PPC management software that helps advertisers optimize their campaigns. In his session at this year’s SMX Advanced, Vallaeys goes into detail on how to make the most out of your RSAs and automated bidding strategies.  The numbers. About 92% of advertisers have shifted to using RSAs, and the majority of those who […]

Google has added yet another business attribute for Google Business Profiles – LGBTQ+ owned businesses. This is a new label that can be added to your business in Google Maps and Google Search “making it easier for customers to find and support them,” Google said.