Expert Social Media Marketing Predictions For 2023 via @sejournal, @beacarlota17

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market.  You can’t expect to beat Conde Nast, Wirecutter, CNET, et al.  So how do you join them and leverage the power of those platforms to get your brand some high-powered visibility and third-party credibility?  This article tackles performance PR trade tips that can give you a […]

The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with a customer-focused mindset is a great place to start. Here are four quick tips to drive higher conversions (and an invitation for a behind-the-screen tour of the highest-converting verification platform on the market). 1. Testimonials talk Savvy consumers know that brand messaging is inherently biased, so reading reviews from real […]

With Google’s new effort to get business owners to manage their business listing in web search and not in the Google Business Profile manager, formerly Google My Business, Google is now using large overlays to tell businesses they can do so in search.