Google is testing or has launched a new search refinement or expansion feature named “popular next steps.” If Google thinks
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The modern search landscape: How and where to reach your target audience
Imagine you’re on vacation, it’s approaching noon and you’re starting to feel hungry. You’re eager to enjoy the best local cuisine your destination has to offer. So you go to Google Maps and search for “best lunch restaurant near me”, a topic that’s more than doubled in search volume on Google in the last three years alone. Over 80% of searches worldwide occur on Google based on the latest search engine market share data. You might think that you’ve just completed the most common search journey […]
Google Shopping Search Discover Filter For Black, Women, Veteran & Latino Owned Businesses
Google has recently added a new “Discover” filter to the Google Shopping search side bar to filter shopping results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. I think this was added at least a few months ago when Google added the smaller stores filter but I am not 100% sure on timing.
Google Ad recommendations can now be applied as experiments
Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. How it works. When you set up an experiment, you can test the recommendation without risking your main campaign’s performance. If the experiment is successful, you can apply the results by converting that experiment to a new campaign or transferring the experiment results to the original one. Limited functionality. Right now the feature is only available on broad […]
