Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to work across match types.
Related Posts
Microsoft Advertising Performance Max Import Tool Upgraded
Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a Merchant Center but not all.
TikTok has a new Focused View campaign objective
The new Focused View campaign objective allows brands only pay when users have voluntarily watched an ad for at least 6 seconds or when they interacted with the ad within the first 6 seconds (whichever comes first). What this means. Focused View is the new Video View campaign type. Selecting the Focused View objective means that ads are shown to users who are truly paying attention and voluntarily engaging with the brand. Focused View allows TikTok to optimize for two different kinds of engagement: Emotional engagement […]
Google Business Profile Tests Captions On Business Photos
Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and also posted about it on Twitter.


