Advertisers React To Google’s ‘Remove Redundant Keywords’ Update via @sejournal, @brookeosmundson

With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, Bulgari and Qatar Airways) were the hooks that elevated the most popular video ads to earn more than 214 million video views, according to YouTube. Why we care. YouTube is the most […]

Google has added a new attribute for some hotel listings to specify if they offer free or discounted accommodations for people displaced from Ukraine. This is a special attribute titles “accommodation for Ukraine” in the Google hotel listings.

Google has updated the interface and user experience for Auto ads within the AdSense console. Google said, “To make it easier to navigate and understand the differences between Auto ads formats, we’ve made the following updates to the Auto ads settings panel.”