Daily Search Forum Recap: January 9, 2023

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.

Google is using a new justifications label for the Google Maps local pack named “seen by shoppers.” Justifications are the labels you in the local pack sometimes based on Google thinking you may want to know that extra bit of information about that local business.

Google seems to be testing a new box in the search results named perspectives and opinions. The naming convention reminds me of Google perspectives, but this acts differently, as the old perspectives were featured snippet based, and these new perspectives and opinions are more product review based.