Four-Day Work Week: Pilot & Early Challenges [An SEJ Case Study, Part 1] via @sejournal, @BennyJamminS

Google seems to be testing a specialized local pack that looks more like the local service ads. Maybe this is a bug because the ads are not labeled or maybe Google is testing free local service listings? The local pack design looks more like local service ads and gives you the option to refine the query and location.

Everyone in SEO is buzzing about AI following announcements from Google and Microsoft about forthcoming AI-powered search functionality. It’s still early, but AI is already helping search professionals do their jobs faster and easier. The sky’s the limit for its future potential. For now, however, human input remains a vital component. But whether that continues to be the case remains to be seen. Here’s a closer look at five ways AI is helping SEOs – and five ways it still has a long way to go. […]