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CDPs prevent your data from going down the drain by Cynthia Ramsaran
Customer Data Platforms (CDPs) are here to stay and have become a must-have element of the martech stack. The latest MarTech Intelligence Report, Customer Data Platforms: A Marketer’s Guide, found that interest in CDPs increased 32% last year. Many respondents listed CDPs as a high-priority technology investment. However, according to Forrester, nearly 90% of marketers say their CDP doesn’t meet their needs. So where do we go from here? Register and attend “Data Down the Drain? CDPs Bring Value to an Underutilized Asset,” presented by BlueConic. […]
Google PSA: Sitemaps Are Hints, Not Orders
Gary Illyes from Google said on LinkedIn the other day that sitemaps are hints, not orders. Meaning just because you submit an XML sitemap file to Google, it does not mean Google will index and rank that content.
Google Search “Found In Video” Carousel Results
Google is testing a new a new video carousel titled “found in video.” If Google can detect that your answer is found in a video it has indexed, Google may show you a set of videos in a carousel with the answers.
