LinkedIn 2023 Data: What Businesses & Advertisers Need To Know via @sejournal, @MattGSouthern

Google’s John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon “There is no “HCS score” or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for SEO.

Google has just announced digital out-of-home ads for Display & 360. The new ad formats help to engage shoppers when they’re “out in the real world” in front of screens in public places such as stadiums, airports, bus stops, shopping centers, elevators, taxis, and more. How they work. With digital out-of-home ads in Display and 360, brands can harness the same power of traditional advertising with placements on public screens, all in one dashboard where they can control strategy, reporting, and optimization. Digital out-of-home ads also […]