Google Ads Down For Advertisers, Google Confirms via @sejournal, @brookeosmundson

Google is updating two new policies for the ad network this month. The Google Ads Malicious or unwanted software policy will be split into 3 separate policies: Malicious software, Compromised sites, and Unwanted software.  The Financial products and services policy will be updated to clarify the scope and requirements for the advertisement of cryptocurrency related business and services. Update to Abusing the ad network policy. Starting May 9, 2023, the new policies will be enforced, and full enforcement will be gradually implemented over a period of around four […]

Google has just launched the new INP report within the Core Web Vitals reporting in Google Search Console. As a reminder, INP, Interaction to Next, is replacing FID, First Input Delay, in March 2024. To prepare, Google has launched a new report to show you how your site(s) are performing for that metric.

Change is the only constant in SEO. At the moment, change is the only constant in the economy.  Adapting to SEO shifts, reduced paid spending, and the general consensus of having to do more with less have hit marketers hard.  As C-suite members look to reduce costs and improve efficiencies, SEO has risen to become an essential boardroom agenda item. SEO is impacting website performance across every type of industry. It provides vital business insights into consumer behavior and intent while helping content get discovered and […]