12 Great Link Building Tools That Are Essential To Your Success via @sejournal, @_kevinrowe

Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results.  However, in recent years, search engines shifted how the value of backlinks was evaluated. Google, in particular, with its sophisticated algorithms, now places less emphasis on the number […]

So now that we know that bolding works for SEO and rankings in 2021, we need to start bolding everything. Or maybe we need to be more random about our bolding efforts. Or maybe we need to really think about what we bold. In all seriousness, it is kind of funny how much we are talking about bolding things.

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