11 Disadvantages Of ChatGPT Content via @sejournal, @martinibuster

There are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost any industry, but we will make a specific case for roles within SEM:  Clear communication Effective collaboration Focused productivity Clear communication  Do not underestimate clear, concise communication. Communication is at the core of any role within a company or agency.  Every day you are sharing information across teams, clients, and vendors. Individuals who are thoughtful and purposeful with their communication style will benefit from a unique […]

Google’s helpful content update officially finished rolling out Sept. 9. Now it’s important to reflect on the update, our initial assumptions and its impact on the SEO industry. Fellow SEOs (e.g., Lily Ray, Glenn Gabe, Marie Haynes, Johannes Beus) have done a great job interpreting Google’s announcement and processing what happened on Twitter and their blogs.  Google’s announcement aroused great expectations within the SEO community. But the “big bang” never happened. The update’s impact was only felt in a few website categories, such as ringtones, coding […]

Here is a good line from Google’s John Mueller who responded to someone asking for less algorithmic updates; he said “here’s a secret: there will never be stability, unless someone turns off the internet.”