John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, “These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don’t know better.”
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This day in search marketing history: February 5
Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). Basically, DA is a score, from 0-100, that “predicts how likely a website is to rank in search engine result pages.” Curious about what changed? Read all about it in Moz upgrades controversial ‘domain authority’ metric. To be clear, Google does not use Domain Authority to determine ranking. “We don’t use domain authority at all in our algorithms,” according to a tweet. by Google’s John […]
Does Reddit even have an ads policy?
A study conducted by Marketing Brew and an API called Pushshift resulted in some pretty odd findings regarding which subreddits allowed ads and which ones didn’t. The findings. The results are based on the API pulling data from the top 2,500 most popular subreddits. They show that despite spending the last decade trying to address brand-safety concerns, their actual approach is more cautious, which makes the platform seem unpredictable and inconsistent. Where Reddit doesn’t allow advertising. These are popular subreddits where Reddit doesn’t allow ads. r/mileycyrus […]
Google Ads Adds New Icons & Workspace Filter
Google Ads is rolling out new icons and a workspace filter to some accounts and eagle eyes advertisers are noticing it. Menachem Ani and Brett Bodofsky both tweeted about it the other day.
