Microsoft Advertising Launches Audience Segments For Valentine’s Day via @sejournal, @MattGSouthern

Google Search Console Insights seems to have added a new section named “Achievements.” I believe Google would email these achievements but now there is a section at the top of the Google Search Console Insights site that archives these for you.

A successful SEO strategy includes various must-have components, such as SEO best practices, a proper focus and connection with target audiences and competitive factors. Best practices and audience aspects are generalized and personal to your brand. Conducting a competitor analysis is also critical, as you want to learn from brands already well-positioned in the space you want to be in.  However, there is a risk of going overboard when we play follow the leader, trying to match what the high-ranking competitor sites are doing. Ignoring competitors […]

Yesterday Google tweaked the design for when it shows knowledge panel information in the search results. On desktop search, it is showing these search result filter buttons that swap in the filtered results at the top, as opposed to anchoring you down to the specific section in the search result listings.