Related Posts
Google Analytics 4 integration now available for Ads Manager
Google recently announced that web data reporting will be supported within the Ad Manager publisher networks. What this means. Now when you link a Google Analytics 4 property to your Google ads account, data from that property is available to view in your Ad Manager reports. What metrics are measured. Ad traffic from Google ads will show the following metrics in your reports: Ad format Ad source Ad unit Page path + query string and screen class Ad unit exposure Publisher ad clicks Publisher ad impression Total ad revenue Technical […]
How to choose an enterprise SEO platform
Understanding your current marketing processes, knowing how to measure success and beingable to identify where you are looking for improvements are all critical pieces of the SEO platformdecision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platforms How much enterprise SEO platforms cost How to make an informed purchase 5 key benefits of enterprise SEO platforms With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly […]
How to set up Google Analytics 4 using Google Tag Manager
Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics platform, using a dramatically different interface and walking through a new setup process. Event and conversion setup also comes with a higher learning curve. Thankfully, Google Tag Manager (GTM) can ease the process of setting up GA4 on your site and reduce the dependency on needing to customize code. This article will show you how to deploy the basic […]
