Global Marketing Day [Feb. 16]: The 24-Hour Semrush Conference You Just Can’t Miss via @sejournal, @olgasemrush

With all the unnecessary panic over the Google Page Experience update coming up in May, the question now is, will this update roll out slowly or abruptly? Will Google slowly roll out the impact of this update or will it be a jarring release all at once?

Advertisers will now have the option to select “Action – Online Conversions” as a goal when setting up your plans in Reach Planner and can also add Video Action Campaigns to existing plans. What is the Reach Planner. The Google Ads Reach Planner makes it easier for advertisers to plan for Conversions, Views, Reach, and Impressions-based metrics. It provides a forecast for how your media plan might perform, based on your desired audience, budget, and other settings such as geographic location and ad formats. How it […]

Today, we are living in the era of the Fake Web, where a large portion of the internet is made up of malicious scrapers, spam bots, suspicious human users and other bad actors. It seems like every day there is a “breaking news” story about another company falling victim to a data breach, customer information being leaked or servers being hacked. Historically, these cyber threats were handled exclusively by the chief information security officer or the IT department. However, in recent years search marketers have begun […]