Microsoft Limits Bing AI Chat Messages Per Day via @sejournal, @MattGSouthern

Marketers are looking forward to returning to in-person events in the first half, and especially the second half, of 2023. As far as the rest of 2022? Marketers are split down the middle. That’s according to MarTech’s 2022 Event Participation Index. A year ago, marketers told us they were less likely to attend upcoming in-person conferences due to fears of an Omicron wave. Indeed, we saw an enormous surge in COVID cases at the beginning of this year, when many first-half conferences had already been planned. […]

Google has added a new report in Google Search Console named the Page Experience Report. Google also added new filters in the Performance Reports where you can compare the performance of green/yellow/red performing pages to each other.

Over the past month or so, nearly all the 2023 industry outlook articles I’ve perused (as well as my own) included a common theme:  Recessionary trends in the macroeconomy will pressure digital marketers to show the impact of their investments.  One of the core tenets I live by (and if my fiancée reads this, she’ll probably roll her eyes) is, “Focus on what you can control.” Translating this concept to PPC marketing, it is now more important than ever to put processes and tools in place […]