Everybody’s feeling the pinch. Lingering recession worries mean budgets remain under close scrutiny, and digital marketers must show ROI for every move they make. CEOs are now looking at all investments under the microscope, which means CMOs should be investing in solutions that are part of a wider strategy and, more importantly, deliver financial ROI. Data from Gartner shows that CEOs are planning more investment in digital than ever before, and they expect dividends in the form of top-and-bottom-line financial impact. For the search marketer, that […]
