Google’s Gary Illyes On Recovering From The Helpful Content Update

Google’s John Mueller was asked at the 1:20 mark in Friday’s Google hangout about serving two or more HTTP result status codes. If you serve two more more, which does Google Search decide to use? The answer is generally the first, the first HTTP result code would be used.

Sometimes, the disconnect between Google Ads and the primary user base is so strong that you can almost feel it. A perfect example is how advertisers have constantly asked for the option to exclude branded traffic from Performance Max campaigns. Google remained non-committal for over a year, except to suggest account-level negative keywords (not the same thing at all). Until the announcement of campaign-level brand exclusions earlier this year, you couldn’t go a single day without someone sharing a real example where excluding branded queries would […]