Trust The Badge: Google’s System For Safe Online Shopping via @sejournal, @MattGSouthern

Only the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods. But… That’s not to say you can’t forecast or predict page rankings, traffic estimates, or search ROI. Nuance and context make all the difference. You can – if you know what you’re doing – predict the odds of success or failure ahead of […]

In part one, Bryan Cush, the co-founder of Tidal Health Group, and I spoke about how to use health data for content and search marketing and in part two we dug into using medical databases…