Should You Focus On Zero Search Volume Keywords? via @sejournal, @rollerblader

The launch of Perspectives poses a challenge for content creators to up their content production game. It is a step toward Google’s narrative of writing content for users first. Today, most SEO content is “keyword-first,” aiming to fill content gaps and rank for specific terms. With Perspectives, Google tells us it favors content with fresh, original viewpoints tailored for individuals rather than the most optimized content.   There’s no better way to invigorate that shift in content production mindset than creating a SERP feature that rewards content […]

Microsoft has revised its multi-channel strategy, which will be accessible for all advertisers on February 21st. Additionally, the audience ad bid modifier will no longer be visible in your campaign settings. Microsoft says “Instead of using positive or negative bid modifiers to manually adjust participation in the audience network, all you need to do is define your goals, and Microsoft Advertising will fully optimize your campaigns across channels. This will help you more easily manage your campaigns and find the best users in every auction to […]