Microsoft Introduces Category-Based Targeting For Search Ads via @sejournal, @MattGSouthern

The other day we shared a screenshot of an email of an email notification when a website is no longer in violation of Bing’s webmaster guidelines and thus is no longer blocked. Today I wanted to share an email that tells a site owner that their site is still in violation of the Bing Webmaster Guidelines.

Google has updated some of its search documentation to say now that the Google helpful content system can impact your site’s visibility not just in Google Search but also in Google Discover. This was a bit of a surprise to me because Google has not communicated this change up until now, and we have had a few helpful content updates since its first communication. New communication. Google updated this document to say, “The system generates a site-wide signal that we consider among many other signals for […]

With the launch of passage ranking this past week, there has been a lot of confusion about if you can “see” these in the Google search results. The answer is no, you cannot see them in the search results as we covered last week and December 2020.