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Sentaor claims Google isn’t doing enough to block ad scams

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Senator Richard Blumenthal (D.Conn) wrote a letter to Google CEO Sundar Pichai that stated that Google isn’t doing enough to crack down on deceptive ads, demonstrating a “troubling record of inadequate due diligence against fraud and abuse.” Blumenthal’s case against Google. Blumenthal is citing an investigation from last year claiming that Google advertisers are impersonating government websites and purchasing ads in an effort to scam consumers.  Google claims that it took down the deceptive websites, but a recent review from Blumenthal’s office found that a search […]

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Daily Search Forum Recap: January 26, 2023

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Here is a recap of what happened in the search forums today…

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Microsoft Advertising is updating its Cross-Device attribution model

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Microsoft Advertising will soon roll out a new Cross-Device attribution model. What Microsoft is saying. The news about the conversion attribution update was announced in Microsoft’s June roundup of product updates: “The new Cross-Device attribution model allows us to better track and connect your customers’ conversion journeys across different devices and sessions. For example, if a user clicks on an ad using their laptop but converts on their phone, we’ll now credit that conversion to the initial ad click on the laptop.” Why we care. Microsoft […]

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