Yoast SEO Founders Invest in WordPress Accessibility Plugin via @sejournal, @martinibuster

Google has documented new return policy information in the product structured data help section specific for merchant listings. This addition came on the same day that Google began showing shipping and return information in its search results. What is new. Google posted a new returns section to the structured data type definitions within the product structured data document. This is for merchant listings, not yet product snippets, and these new properties types apply to merchant listing experiences. You can use the following nerw properties to make […]

Paid search advertising conversion rates have decreased across nearly all industries year over year. Meanwhile, the cost of generating leads through search ads continues to increase, although not as drastically as in prior years. That’s according to a new 2023 search advertising benchmark report from LocalIQ’s WordStream. It features data on the average conversion rate, cost per lead (CPL), click-through rate (CTR) and cost per click (CPC), compared to 2022. Why we care. It’s good to understand whether you doing better or worse than your competitors […]