Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen? And if it does happen, what should you look out for?
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Netflix tops list of YouTube’s top 10 most popular video ads
With 39 million views, Netflix’s “Wednesday” earned the top spot on YouTube’s Cannes Ads Leaderboard 2023, a roundup of the top global video ads since last year’s festival. Leading video ads trends. Music (Telecom Egypt, Qatar Airways, Orange Egypt, Burger King), authenticity (Peacock, Netflix, HBO Max/The Last of Us), cross-generational appeal (Bulgari, Peacock) and emotion (HBO Max, Bulgari and Qatar Airways) were the hooks that elevated the most popular video ads to earn more than 214 million video views, according to YouTube. Why we care. YouTube is the most […]
