Construction Worker Working On The Roof Of The Google Kirkland Office

The most common complaint I receive from audit clients and bloggers is the inability to “know which SEO advice to follow.”  Unlike search engines which can rank, re-rank, or penalize information or practices that are unethical or unscrupulous in nature, the same can’t be achieved by the average blogger weeding through multiple courses, gurus or podcasts. Unfortunately, 2022 has taken things to a whole new level. The amount of emails and instant messages I received from bloggers asking, “Is this true?” or “I was told to […]

On the heels of the March Broad Core Update rolling out, Google is now rolling out the April 2023 Reviews Update. And you’re reading that correctly. ‘Product’ has been removed now that the system covers ‘reviews about products, services, and things’.

Here is a recap of what happened in the search forums today…