Both Google and Microsoft reported Q1 2023 earnings last night, and so far, Wall Street seems to be happy with the results. But if you look, Google’s ad revenues were flat (slightly down) year-over-year, while Microsoft Bing Ads were up 10% year-over-year.
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Daily Search Forum Recap: February 9, 2023
Here is a recap of what happened in the search forums today…
Google Merchant Center Tests New Checkout Button
Google is sending out emails to some on Google Merchant Center asking them if they want to beta test a new call-to-action button to send searchers who are ready to buy directly to your check out page, instead of the product page.
The Layer On Top Of Google Search Web Rendering Service
There is an interesting tidbit you can learn about Google’s web rendering service (WRS) in the latest JavaScript SEO hangout with Martin Splitt of Google where Martin said he is “spilling the beans a little bit” by sharing that there is a layer on top of WRS that handles “prioritization, error retry, quality of service guarantees, caching and it also interacts with a crawling subsystem to actually fetch things.”


