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Google Is Forming A Policy On AI Content And E-E-A-T via @sejournal, @martinibuster
Googlers offer feedback on Google’s policies on AI content at Search Central Live Tokyo 2023 The post Google Is Forming A Policy On AI Content And E-E-A-T appeared first on Search Engine Journal.
For video ads, longer is better
Longer video ads have demonstrated greater effectiveness compared to their shorter counterparts. Mobile user acquisition managers have noted significant performance improvements when using videos that are between 31-60 seconds long. “Our attention spans may be short, but longer mobile video ads have proven effective at catching users’ attention,” says marketing platform Liftoff, who published the report. Liftoff says its report analyzed nearly 1 trillion impressions across 24.5 billion clicks and 240 million installs between the start of 2022 and the beginning of 2023. Why we care. […]
Poll: 80% Of SEOs Expect Some Traffic Loss After Site Migration
A Twitter poll by Natalie Mott showed that almost 80% of SEOs do expect to see some traffic lost when managing a site migration. There were over 1,300 votes on this poll, which is a lot for an SEO Twitter poll, and 78.3% said they do expect a traffic drop, whereas 21.7% said they do not.
