Microsoft Advertising announced many new changes and information yesterday, including a new campaign-level change history report, new code-free conversions for Smart Campaigns accounts with Multi-platform, postponing the Enhanced CPC change, and more.
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Google: Don’t Publish Empty Or Blank Pages
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Google’s John Mueller said on Twitter that “anecdotally, it feels like we’re already doing much better with getting languages & location right, even without hreflang or geotargeting settings.” This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang.
