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Yelp introduces video and image Spotlight Ads on their homescreen
Yelp’s new Spotlight Ads provide brands with the ability to promote 7-30 second videos or static images on Yelp’s homescreen. Yelp says the new ads are an evolution of their Seasonal Spotlight Ads, which allowed brands to promote static ads related to seasonal or holiday offerings. Yelp added that after launching Seasonal Spotlight Ads they saw increased demand from brands wanting visible homescreen ads even beyond the holidays. Yelp Store Visits. The Spotlight Ads may also give brands another way to measure impact through their first-party […]
Domain Authority: Is It A Google Ranking Factor? via @sejournal, @kristileilani
In this article, we will explore what Domain Authority is and the evidence as to whether it is a Google ranking factor. The post Domain Authority: Is It A Google Ranking Factor? appeared first on Search Engine Journal.
Google Continues To Work On Deduplicating Multiple Ad Listings After LSAs Example
Joy Hawkins pointed out an example of Google Local Service Ads showing duplicate listings for the same law firm for the same query. Google has policies against that and asked if those policies are effective, to which Google’s Ad Liaison said yes, and they continue to work to improve with those efforts.


