Google Bard Removes Waitlist, Adds Image & Coding Features via @sejournal, @MattGSouthern

Understanding your target audience is essential to creating effective content. And one key way to do this is to use psychological classifications.  In Content creation: A psychological approach, I provided a sample of the psychological classifications that we have used, experimented with and tested.  In this article, we’ll take a deep dive into psychological profiling for better content creation, including: Classifications of personas.Culture/country differentiators.And some tools on how to develop your own customer personality profiling. Why a psychological approach matters to content creation  By understanding the […]

When talking about search marketing it starts and ends with keywords. The concept of understanding the keyword the user is searching for and matching it with what your brand is offering has created one of the most successful and profitable companies of all time. Recently, we have been having a lot of conversations about keywords and how they should be used. I would categorize these into three strategic discussions: Specificity: How detailed should any company get in their keyword list? Example; Running shoes for men with […]

The Google Search Console performance reports are currently significantly delayed, mine is now showing it is over 65 hours delayed. Typically, these reports are updated within 4 hours, so this is a significant delay. Google is aware. Google is aware of the delay and the team is working on fixing the issue. This is not uncommon, but a 65 or more hour delay is somewhat unusual for these Search Console reports. John Mueller, a Google Search representative, posted on Twitter, “Sometimes things are just a bit […]