Google Stepping Stones

With increased automation from Google – Smart bidding, Responsive Search Ads, etc., how marketers approach Paid Search management has evolved. Automation can incorporate more information to better understand the user’s intent, personalize the right message, and make the right bid for each search. Join Vishal Maru, VP of solutions at iQuanti, as he discusses the three value-added tasks marketers should focus on and also learn best practices to enable automation effectively. Register today for “How Google Paid Search Automation Has Changed the Game for Marketers!” presented […]

Having first-party data is only half the battle for marketers. As you consider the 2023 roadmap, it’s critical to understand what’s possible with the customer data you do have, which partners add measurable value and how to implement successful data strategies. Register today for Lotame Accelerate: The (R)evolution of Customer Data in 2023 to learn from experts about how to connect your own customer data dots and build a winning product roadmap. In this inaugural Lotame Accelerate webinar series, you’ll:  Hear from an interactive panel of […]

Facebook Graph Search arrives In 2013, Facebook announced a new experience that it called Graph Search. Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. At launch, Facebook Graph Search only included people, photos, places and interests. Facebook Graph Search wasn’t a traditional web search engine like Google or Bing. It was a new type of search – a social search engine. Although Facebook was already using Bing for web search results at that […]