Google About This Image Snippet Feature

Google’s John Mueller was asked if using “admin” or “author” for the author name on articles would be okay for some web sites. The answer was not 100% clear, but he suggested for YMYL categories of sites, it’s best to stay away from generic author names like that. But even for other sites, it might be best to leave the author name blank as compared to using “admin” as the author name.

Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result. This one has the favicon, sitename, URL, title and image but it removed the description portion and replaced it with local features, like map, directions, call and hours.

Pinterest just announced a significant advertising partnership with Amazon. How it works. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase. Timeline. The integration of Amazon ads will be rolled out over several quarters, with no specific details on ad placement or short-term revenue forecasts. Pinterest does not expect any significant impact on its revenue until next year. The multi-year collaboration will make Amazon the first-ever third-party advertising partner on Pinterest, according to a blog post released […]