Professional Growth: The Value of Smaller SEO Events & Masterminds – Ep. 309 via @sejournal, @lorenbaker

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content. Digital marketers are calling on Google and Microsoft to give them the chance to opt out of their ad placement experiments in response. What is happening? Google announced […]

Google has changed the guidelines around the fact check ClaimReview structured data guidelines to no longer allow multiple ClaimReview markups per page. You are now only allowed one ClaimReview element per page going forward.

An entity is a uniquely identifiable object or thing characterized by its name(s), type(s), attributes, and relationships to other entities. An entity is only considered to exist when it exists in an entity catalog. I used this definition in my entity SEO article.  The first part of this entity SEO series should be used when you need to justify a tactic associated with optimizing for an entity.  TL;DR from Part 1: Entities are used as a source for expanding search queries with different terms. Document relevance […]