Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page – Ep. 310 via @sejournal, @lorenbaker

Google Search Console is an amazing tool that provides invaluable search data by real users directly from Google. While the charts and tables are friendly to work with, a large part of the data is not accessible from the UI.  The only way to get to this hidden data is to use the API and extract all that valuable search data that is available to you – if you know how. This is possible with regular expressions. Here’s how you can maximize the Google Search Console […]

Google seems to be testing a new search ad format that has really large images that you can swipe through and learn more about. The ads, when clicked on, expand to show you a large image, with the name of the product, the price, ratings/reviews and a “show now” button.

More sites move to Google mobile-first indexing In 2018, Google announced it had enabled mobile-first indexing for more websites. This was the first time Google had confirmed it was moving a large number of sites to this mobile-first indexing process. Google told us in October 2017 that a limited number of sites had been moved over. Websites that were migrated in this batch were following mobile-first indexing best practices and were notified of the change via a Google Search Console message. Read all about it in Google begins rolling out mobile-first […]