Google seems to be testing displaying the “services” button as the first action button in the local and maps search result listings. Usually, the first action buttons would be the call button, the directions, or even the website buttons. But Google is testing showing the “services” button first.
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Google Screened Local Results At This Business Carousel
Google Screened local listings are through Local Service Ads that a third party conducts background and license checks for those listed in that section. It is mostly for realtors, lawyers, financial planners and chid car providers. Google has a section in the screened local listings for what is “at this business.”
Google Local Search Ranking Algorithm Update Last Week
Google may have also pushed out a local search and map algorithm and ranking update over the past week or so. There has been some recent chatter and the Bright Local RankFlux tool has been off the charts for the past couple of weeks.
