Google Search Console: New Report Details Content Growth via @sejournal, @MattGSouthern

For the past couple of weeks now, we’ve been hearing reports of how Google will change Google Search in the wake of AI and changes in searcher behavior. As many of you know, I cover a ton of Google Search user interface changes and I put together a collection of some of those changes we found that I think Google might announce at I/O as the future of Google Search.

TikTok is reportedly expanding its offerings by entering the search ads market, putting it in direct competition with Google and Microsoft. TikTok is preparing to launch its own search ads platform, which will allow advertisers to bid on specific keywords and phrases related to their products or services. This move will put TikTok in direct competition with Google, which has long dominated the search ads market. What’s happening. So why is TikTok making this move, and what does it mean for advertisers and consumers alike? Let’s […]

Google seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write it up until now. But while the tracking tools are showing no decline in FAQ snippets, many SEOs are reporting drops in FAQ snippets for some sites they monitor.