Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
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YouTube Searches For Health Topics To Show Personal Stories via @sejournal, @MattGSouthern
YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients. The post YouTube Searches For Health Topics To Show Personal Stories appeared first on Search Engine Journal.
Google Search Ranking Algorithm Update Kicking Off Or Tail-End To Helpful Content & Link Spam Updates?
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update levels and can either be a new Google search ranking algorithm update or it can be the tail-end of the ongoing December 2022 Google helpful content update and link spam updates.
Google Ads Phrase & Broad Match Keyword Preferability & BERT
There is a ton to pack into Google Ads announcement that they named “matching the most relevant keyword to every search.” There is a change to both phrase and broad match keywords when they match are handled, what happens when they are not identical and how Google uses BERT to better match keywords to queries.
