Google has told Joy Hawkins that giving charitable donations in exchange for a positive review on your Google Business Profile listing is against its guidelines.
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Now Live: Google Search Perspectives
Also, at Google I/O, Google announced the launch of “Perspectives” and the perspectives filter. We saw this earlier in the week and other variations over the past several months. But now it is officially live and aimed at providing an experience for the more youthful searcher.
The New Way to Think About Music Videos
Get a free music video with all CD Baby distribution through June 8th. Details below! The traditional music video is dead (and that’s a good thing). The rise of TikTok and Reels coincided with the demise of long-form music videos. And yet many artists still think they have to shoot professional, full-length videos. I usually advise against it. Why? By TikTok standards, traditional music videos are boring and costly. Most traditional music videos are: Too long. So only your most diehard fans watch till the end. […]
This day in search marketing history: March 16
Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. (That’s 106 days from today.) Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? Because it didn’t rely on cookies and used an event-based data model for measurement. “Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, […]
