Cool Space & Door At Google Boulder Office

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into Excel skills can help you become a more efficient worker and improve the quality of your analyses. One of my favorite parts about Excel is that I continuously find ways to be more efficient. Several functions and formulas can help expedite PPC tasks. What follows are seven Excel tips to help you quickly identify high-impact […]

Google Analytics 4 (GA4) has made significant enhancements to the audience builder. New dimensions and metrics, enhanced alternatives for manipulating event value and event count, and a novel option to match dates have been added. Here’s what’s new. New Dimensions and Metrics in the Audience Builder. The GA4 audience builder now supports the creation of audiences via new dimensions and metrics. The following dimensions and metrics are freshly introduced in the audience builder: Item-Scoped Dimensions Item ID Item affiliation Item brand Item category Item category 2 […]

Last June, Google began testing a “profile strength” widget or status icon that shows you if you need to do more with your Google Business Profile. Well, that just went live on Friday and seemed to be fully rolled out. But many local SEOs are not happy with it.