Google: Longer Anchor Text Is Not Better But May Provide More Context

On Friday, Google’s John Mueller was asked if longer or better anchor text is better. Anchor text are the words in the hyperlink, so the underlined blue link (in many cases). John said longer versus shorter anchor text is not better or worse, it just gives Google more or less context about the page it is linking to.

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Google On The Most Expensive Pages To Crawl & Does It Matter

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There is a fun Twitter thread where Google’s John Mueller and SEO Elmer Boutin talk about expensive pages for Google to crawl. John starts off by explaining that Google doesn’t think about it from an expense or not, it is more about if the page is something that is relevant and useful – that is what Google cares about.