I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text does help Google rank a page for what the anchor text says about the page. Hence giving Google more context about the page.
Related Posts
This day in search marketing history: March 8
Goodbye, Google Toolbar PageRank In 2016, Google confirmed that it would be removing Toolbar PageRank. Google would still continue using PageRank data internally within the ranking algorithm. Only the external PageRank values shown in the Toolbar would soon go away completely. The end of Toolbar PageRank was inevitable by this point. Google hadn’t updated PageRank scores since 2013 and PageRank has been slowly vanishing from their toolbars and browsers. Toolbar PageRank originally become a visible, public metric when Google released its first version of the Google […]
Use Instagram filters to promote your music
Did you know you can harness the power of Instagram filters to promote your music? Yes, the same silly feature people use to change their faces into mice and pineapples can help you boost your views and get your music circulating on Stories and Reels. For musicians that have design skills and the initiative to figure things out, Instagram Filters can be a really affordable way to promote your music as well. But before we get into the how, let’s address the what first. What is […]
Competitor Mapping: What Is It & How To Do It
Not sure where to start? Automate your competitor mapping process in 5 easy steps. The post Competitor Mapping: What Is It & How To Do It appeared first on Search Engine Journal.


