Google Austin’s New Building Underway

With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4.  Part of that planning revolves around: Mapping out how budgets will be spent over the final month and a half of the year.Which days to push the pedal most on. We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to:  Quantify what we’ve seen in the past and better estimate what might […]

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. The Microsoft Store, for those Apple users, is where PC users go to learn about games, apps, and new software from Microsoft. The new Microsoft Store Ads s all desktop traffic, with mission-driven […]