Google is testing displaying and popping up the auto-suggestions auto complete search terms in the search bar when you scroll back up towards the top of the search results. Here is a GIF of it in action captured from Valentin …

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web… …

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Google has made a change to its performance report around reporting on your Web Stories. This change may lead to seeing more impressions and clicks from Google Discover to your web stories. …

Google may have a bug with the URL inspection tool in Google Search Console specific to websites on HTTP/2. The tool shows a malformed response when it is run on the HTTP/2 server. …

Brodie Clark spotted a new Google Search snippet test where Google is showing keywords labels or tags above the description and below the title and URL. This reminds me a bit of the tags Google showed in the snippet in …

Google told one site owner, this is specific advice to one specific site owner and not meant to be a generalization for all sites, that he should not focus on his individual pages but focus more on the category level …

In part one, Eli Feldblum and I spoke about the good old days and in part two about the SEO industry maturing. The SEO discipline is all about building up equity and it is all about content. We talked about …